The Rising Tide of Indigenous Mobilization: Identity and the Politics of Refusal in Mexico and Ecuador

Date: 2016-05-01

Creator: Kelsey J Freeman

Access: Open access

Mesurer l’identité : pourquoi les jeunes français se détournent du vin ?Measuring Identity: What’s Turning the Young French Away from Wine?

Date: 2025-01-01

Creator: Siyi (Jonathan) Li

Access: Open access

We use a randomized discrete‑choice experiment with 381 French adults to investigate why France’s wine consumption decline is most pronounced among the young. The treatment group subjects were primed via a video about France’s viticultural heritage, which raises the probability of choosing French red wine over French amber beer by 14 percentage points for Generation X but lowers it by 15 points for Generation Z. Using observational data collected after the experiment, 2SLS estimates show that the decline of wine in France is primarily due to a weakened sense of “French wine identity.” The study provides the first causal evidence for the role of identity in consumption choices and cautions that heritage‑based marketing may backfire with younger cohorts, suggesting instead modernity‑ and sustainability‑oriented strategies for the wine sector.

Working Hands and Shifting Identities among Lobstermen in the Gulf of Maine’s Waterscape

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Date: 2023-01-01

Creator: Meghan Gonzalez

Access: Access restricted to the Bowdoin Community